Baby Beau and Belle: a mobile first approach increased revenue by 202%

We updated the brand identity and website to not only reflect the company’s elegant and refined aesthetic, but also appeal to a younger, more tech-engaged set of parents and gift-givers. With such a high percentage of mobile shoppers, intuitive navigation and ease-of-use were key. And for a company that’s been around as long as Baby Beau and Belle, we wanted to create a site that would offer the f