From Friction to Flow: Optimizing GU Energy’s Digital Experience

85SIXTY partnered with GU Energy to reimagine their Shopify Plus site with a mobile-first, conversion-optimized experience. We unified UX strategy, creative, and development to reduce friction, clarify product pathways, and improve mobile performance. The redesign highlights GU’s brand story, product education, and motivation-based journeys - resulting in a scalable, high-performing storefront.