Product development

International expansion

Peachymama - Co-Founder and Head of Ecommerce for D2C Post-Maternity Fashion Brand

Expert

Owen Bolwell

Category

Store build or redesign

Co-founder of Peachymama, a direct-to-consumer (D2C) post-maternity fashion brand established on the Shopify platform. The brand has been operating in Australia since 2011 and has expanded its reach to the USA and Canada, utilizing 3PL fulfillment and Walmart distribution channels. The business successfully exited in February 2022 when the brand was sold.