International expansionProduct development
Peachymama - Co-Founder and Head of Ecommerce for D2C Post-Maternity Fashion Brand
Expert
Category
Store build or redesignCo-founder of Peachymama, a direct-to-consumer (D2C) post-maternity fashion brand established on the Shopify platform. The brand has been operating in Australia since 2011 and has expanded its reach to the USA and Canada, utilizing 3PL fulfillment and Walmart distribution channels. The business successfully exited in February 2022 when the brand was sold.
Project Tags
Shopify platformpost-maternityD2C fashion brandWalmart distribution3PL fulfillment