Owen Bolwell
Expert Shopify Plus Solutions for Australian Online Retailers
About Owen Bolwell
Transform your e-commerce journey with Owen Bolwell, a Shopify Plus specialist dedicated to maximizing sales and delivering unparalleled customer experiences. With a proven track record in fashion, beauty, and jewelry sectors, Owen expertly tailors Shopify solutions that drive conversions and profitability. Experience your online store's growth with unique, customer-centric strategies that set your brand apart in the competitive digital landscape.
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Our Projects & Clients
Ecommerce Restructuring and Digital Management for Tigerlily
As the Head of Ecommerce & Digital for Tigerlily, I was contracted to restructure and manage the ecommerce operations of tigerlily.com.au. This included the design and project management of an integrated Shopify POS system rollout to ten Australian retail stores, enhancing the omnichannel experience and ensuring effortless user experience (UX). I also sourced and integrated a new inventory management system while scaling performance marketing efforts to increase return on investment (ROI) across all paid and organic social and search activities.
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Peachymama - Co-Founder and Head of Ecommerce for D2C Post-Maternity Fashion Brand
Co-founder of Peachymama, a direct-to-consumer (D2C) post-maternity fashion brand established on the Shopify platform. The brand has been operating in Australia since 2011 and has expanded its reach to the USA and Canada, utilizing 3PL fulfillment and Walmart distribution channels. The business successfully exited in February 2022 when the brand was sold.
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Comprehensive Transformation, Design & Development for INIKA Organic
The INIKA Organic project involved a comprehensive design and development process for their Shopify Plus store, focusing on enhancing user experience (UX) and conversion rate optimization (CRO). We achieved a significant reduction in future maintenance and upgrade costs by simplifying the tech stack and introducing modularity. Additionally, we audited existing digital agency relationships and improved management visibility across all ecommerce data, enabling the development of P&L forecasting models and enhancing conversion attribution.
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DB Cosmetics: Comprehensive Transformation and Design for Enhanced E-commerce Performance
The DB Cosmetics project involved the design, development, and deployment of a Shopify Plus store for AU and NZ (dbcosmetics.com.au). The focus was on enhancing user experience (UX) and conversion rate optimization (CRO). We achieved a reduction in future maintenance and upgrade costs by simplifying the tech stack and introducing modularity. Additionally, an audit of external digital agency relationships was conducted to enhance management visibility across all ecommerce data, alongside the development of financial models for profit and loss, 12-24 month forecasting, and conversion attribution.
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Ecommerce Transformation & Advisory for Kate & Kole
Currently collaborating with the talented team at kateandkole.com.au, an Australian premium boutique jewellery studio. The project involves Shopify-Plus optimization, ecosystem design, and implementation, alongside integrations for GA4, Klaviyo, and Gorgias. Additionally, we are executing server-side conversion tracking, all aimed at enhancing the customer experience to drive higher conversions and profitability for the company.
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