L.A.B. Golf putters are used by successful PGA tour players, including 2025 US Champ, J.J. Spaun. We migrated L.A.B. Golf from WooCommerce to Shopify Plus in 60 days, creating distinct D2C/B2B sites. Added Doogma visualizer for real-time customization, automated fitting emails (40–50% conversions), and launched AI-driven recommendations. Success contributed to $200M LVMH acquisition.