Since its launch in 2017, Stoov has rapidly evolved into a market leader in Europe with its Shopify Plus webshop. The brand's international revenue has surged by an impressive 456%, earning Stoov the CrossBorder award for the fastest-growing Dutch brand. Code has partnered with Stoov since 2020, collaborating closely with their team as they expanded from selling 10,000 cushions in 2019 to an astounding 500,000 cushions sold by 2022.