Theme customizationConversion rate optimization

Comprehensive Redesign of VSSL Gear's Build Your Own Feature

Expert

Total Commerce

Client

VSSL

Industry

Sporting Goods

Category

Store build or redesign

When VSSL Gear approached us for a complete redesign of their Build Your Own (BYO) feature, we proposed an innovative solution following our thorough CRO+ audit. The previous VSSL BYO was a customized app that added unnecessary complexity and reduced page speed, lacking future-proofing. Our approach included a comprehensive CRO+ audit, a custom design, and the development of a new theme tailored to their needs.