Strategic Google Ads Campaign Boosts Meyer Cookware's ROAS by 91%

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Search engine advertising

In 2021, as Australia moved beyond pandemic lockdowns, Meyer Cookware experienced a notable shift in demand within its product category. Collaborating with Reload Media and leveraging strategic Google Ads campaigns during a period of low search demand, Meyer Cookware achieved a remarkable 91% increase in Return on Ad Spend (ROAS) by May, adapting effectively to the changing market landscape.

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Google Adspandemic recoverydemand shiftrevenue growth