WooCommerce with an external Shopify checkout caused bugs and split data across systems. Orders, customers, and lists lived in different places. The team needed one system, a clean design and a site ready for retail expansion (REWE). Results: ✔️ Full migration in 2 weeks ✔️ Stable checkout and no double data entry ✔️ Influencer marketing and TikTok Store setup ✔️ Subscriptions for higher AOV