Shopify platform from scratch for VIVEH, the premium women’s fashion brand by Vivian Hoorn, with Itsperfect ERP architecture for international D2C growth. • Women’s fashion Shopify build • Creator-led D2C apparel brand • Fashion drops & merchandising • Itsperfect ERP integration • Custom Liquid editorial storefront • Size guides, swatches & PDP UX • Klaviyo retention & mobile CRO