Product development
Theme customization

Launch of Birthdate Co.: Personalized Astrology-Inspired Gifts

Expert

Forge logo
Forge

Category

Store build or redesign

Over a period of six months, we collaborated with Birthdate Co. to create and launch their flagship product and brand, Birthdate Candles. A year later, we assisted in introducing their second product, The Birthdate Book. Our team designed and developed a distinctive e-commerce experience that facilitates a completely personalized buying journey. Within just over a year, Birthdate Co. has rapidly emerged as one of the fastest growing direct-to-consumer brands.

Launching a new brand that makes personalized astrology-inspired gifts screenshot 1

Project Tags

customized buying journey
brand launch
astrology-inspired products
personalized gifts
e-commerce experience