Led the SNOX → WELLX rebrand on Shopify: domain switch, maintenance page, redirect map and product renames. Re-architected the Impact theme as a modular system: metafield-driven Women/Men collection hubs, colour-group product pages, compression-level cards, a multi-currency rewards cart and D&R-style header, footer and PDP. Every change settings-based, so the client edits without a developer.