Benchmade partnered with Domaine to transform its online presence as it transitioned to a Direct to Consumer model. The redesigned site effectively reached a broader range of customer segments and highlighted Benchmade's exceptional quality, bespoke manufacturing processes, and industry leadership. The new website incorporates enhanced storytelling elements, features a state-of-the-art 3D customizer, and includes a product switcher for visualizing knives on the product listing pages (PLP).