3D modellingWebsite and marketing content

Redesigning Benchmade's Online Presence for Direct to Consumer Engagement

Expert

Domaine

Client

Benchmade Knife Co.

Industry

Mature

Category

Store build or redesign

Benchmade partnered with Domaine to transform its online presence as it transitioned to a Direct to Consumer model. The redesigned site effectively reached a broader range of customer segments and highlighted Benchmade's exceptional quality, bespoke manufacturing processes, and industry leadership. The new website incorporates enhanced storytelling elements, features a state-of-the-art 3D customizer, and includes a product switcher for visualizing knives on the product listing pages (PLP).