Mattel & American Girl Brands
Expert
Client
americangirl.com
Mattel came to SDG to migrate their entire portfolio of brands to Shopify from AEM. SDG migrated American Girl, Mattel Shop (NAD and EMEA) and Mattel Creations. Beyond a complete front-end transformation for each of these sites, SDG also built the American Girl Create Your Own Doll experience, complex customizations to Shopify Checkout and one of the most feature-rich discounts engines on Shopify.