Mattel came to SDG to migrate their entire portfolio of brands to Shopify from AEM. SDG migrated American Girl, Mattel Shop (NAD and EMEA) and Mattel Creations. Beyond a complete front-end transformation for each of these sites, SDG also built the American Girl Create Your Own Doll experience, complex customizations to Shopify Checkout and one of the most feature-rich discounts engines on Shopify.