Au Naturale: UI/UX, CRO Audit, Performance & Email Marketing
Au Naturale, a pioneer in clean beauty, wanted to improve their marketing efficiency and conversions. ✅ eCommerce audit to assess organic and paid ads + competitor research ✅ Built a CRO roadmap, revised their marketing strategy, set benchmarks ✅ Improved new customer ROAS from 2.45 to 4.57 ✅ Scaled down average new CPA from $24 to $16 ✅ Improved analytics and attribution to refine ICP
