TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven.

Traces every order back to the ad that brought it, with UTM tracking and Order Journey. Bot and fraud filtering keeps crawlers and suspicious traffic out of your Conversion API data, so Meta optimizes on real buyers and ROAS holds. See which countries, devices and campaigns convert, and who comes back, in Audience Report. Run unlimited Meta Pixels and route each Shopify market to its own for retargeting. Feed rules keep your Facebook catalog synced for Instagram ads.