Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.

Show product options beautifully with clickable color and image swatches — fully customizable on product and collection pages. Group related products as variants to improve SEO and provide a seamless shopping experience. Boost sales with built-in product bundles — ideal for upsells, B2B, or promotions. Easy setup, no coding needed. Works with all themes and filter apps.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.