Shopify limits products to just 3 native options. Ultimate Product Options lets you create unlimited custom product options with 42+ option types, including color & image swatches, text fields, file uploads, dropdowns, checkboxes, radio buttons, date pickers, price add-ons, and conditional logic. Generate product options with AI, import from screenshots, automate with APIs, boost AOV, personalize products, and support Shopify 2.0, headless stores, and mobile apps - no coding required.