Trust badges work best when they're backed by real verification. TrustedSite, formerly McAfee SECURE, monitors your store for security issues, validates your business information, and awards earned certifications that shoppers can trust and verify. Earn a certification, then display the matching trust badge or trust seal to help increase conversion rates and decrease cart abandonment. Collect and display customer testimonials as social proof, and build trust with hesitant shoppers.

Klaviyo Reviews collects text, photo, and video reviews with automated email and SMS requests from prebuilt flows. Verified reviews build trust, and AI helps customers write reviews and drafts your replies in your brand voice. Show ratings, summaries, and reviews in on-brand widgets, sync to Google Shopping, and add custom questions. Because reviews live in your CRM, segment on ratings, personalize across channels, feature reviews in campaigns and flows, and route low ratings to support.

Go beyond the basics with the Klaviyo marketing app. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.