Context is now called Relevant Bits! Relevant Bits helps you sell more by personalizing on-site content for every visitor, no code required. Customize theme section by location, UTM, traffic source, login status, and more. Create sections & variations in the theme editor, then publish in one click. Match landing pages to ads, localize promotions, tailor messaging for new vs returning shoppers, and do full CRO with built-in A/B testing & clear analytics that show what actually drives conversions.