Shopify caps you at 2,048 variants per product. Globo removes the cap. Build option sets from 30+ field types - text, file upload, colour and image swatches, dropdowns, dates and dimensions - and apply them to one product or the whole catalogue. Charge extra for options that cost more: add-on pricing runs on Shopify Functions, so discount codes and taxes stay accurate. Conditional logic hides options until they are relevant, and every choice flows into orders, packing slips and POS.

Easily submit & optimize your product data feeds for Google Shopping Ads, Google Free Listings, Facebook & Instagram Shops, Meta Advantage+ Catalog Ads, Google Local Inventory Ads, Pinterest Ads, Microsoft Advertising (Bing Shopping), Axon by AppLovin and 15+ platforms. Setup & manage Performance Max (PMAX) and Microsoft Feed-based Audience campaigns effortlessly. Enable conversion tracking, dynamic remarketing tagging, Google Analytics 4 (GA4), and Advanced Consent Mode via the Web Pixels API.