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Shopify caps you at 2,048 variants per product. Globo removes the cap. Build option sets from 30+ field types - text, file upload, colour and image swatches, dropdowns, dates and dimensions - and apply them to one product or the whole catalogue. Charge extra for options that cost more: add-on pricing runs on Shopify Functions, so discount codes and taxes stay accurate. Conditional logic hides options until they are relevant, and every choice flows into orders, packing slips and POS.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.