Abandoned carts and lost interest hurt revenue growth. Wishlist enables users to save favorites & create multiple wishlists or gift registries, and share wishlist with friends. Automated wishlist reminders trigger via email when items have a price drop or restock alert. Support for B2B and B2C wishlist workflows & guest wishlist access reduces friction. Customize the favorite icon or button & custom wishlist favorites page with AI product recommendation to track buying intent & popular products.