Abandoned carts and lost interest hurt revenue growth. Wishlist enables users to save favorites & create multiple wishlists or gift registries, and share wishlist with friends. Automated wishlist reminders trigger via email when items have a price drop or restock alert. Support for B2B and B2C wishlist workflows & guest wishlist access reduces friction. Customize the favorite icon or button & custom wishlist favorites page with AI product recommendation to track buying intent & popular products.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.