Trust badges work best when they're backed by real verification. TrustedSite, formerly McAfee SECURE, monitors your store for security issues, validates your business information, and awards earned certifications that shoppers can trust and verify. Earn a certification, then display the matching trust badge or trust seal to help increase conversion rates and decrease cart abandonment. Collect and display customer testimonials as social proof, and build trust with hesitant shoppers.

Allow customers to validate their EU VAT ID and get tax-exempted in real-time. Add VAT IDs to existing customers from the Shopify Admin. Shopify Plus stores can integrate the validation module directly in the Checkout. Exemptify also facilitates international sales by displaying correct prices based on customer location, so your customers know right away what they will have to pay at checkout. Complies with the new EU distance sales regulations and applies the relevant tax rate immediately.