Sold-out and unavailable variants clutter your product pages, frustrate shoppers, and end up costing you sales. Camouflage cleans this up to create a smoother shopping experience for your customers. Now with instant variant hiding: Camouflage can unpublish sold-out or unavailable variants from your sales channels, making them disappear from product pages, search results, collection filters to help you create smarter, and cleaner storefront.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.