Trust badges work best when they're backed by real verification. TrustedSite, formerly McAfee SECURE, monitors your store for security issues, validates your business information, and provides earned certifications that shoppers can trust and verify. Once you earn TrustedSite certifications, you can easily display trust badges at key points across your store to build trust and boost sales.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.

Manual & unreliable tracking, inactive creators, and fraud kill your affiliate program. UpPromote helps Shopify brands turn affiliate partnerships into a measurable growth channel. Save admin hours with automated tracking, management and PayPal payouts. Get the actionable data and insights you need to build robust programs, track ROI, and scale what works. Keep your ambassadors motivated with flexible commissions, bonuses, and gifts. Block coupon leaks and discount abuse to protect your profits.