Shoppers hesitate when they can’t tell products apart. Turn your product data into clear specification tables and side-by-side comparisons on product and collection pages. Pull attributes from metafields and metaobjects or add your own, compare variants, and let AI-powered verdicts highlight the key differences. Tables are accessible, mobile-first and translated with Shopify’s native localization. Built for Online Store 2.0, with zero performance impact.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.