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Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.

Help customers make confident buying decisions with side-by-side product comparisons. Snap Compare adds "Compare" buttons to product cards and pages, letting shoppers build comparison lists and view them in a sleek overlay or inline block. Support for product variants, custom metafields, and attribute grouping makes it easy to highlight what matters. The drag-and-drop admin lets you customize which attributes appear and in what order — no code needed.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Mintt Instafeed lets you display Instagram feeds, Reels, shoppable videos, and UGC as galleries. Create product and collection feeds that build social proof and drive sales. Automatically sync your Instagram feeds, auto-tag products, and let customers shop now or add to cart directly from posts. Customize grid or slider layouts, pin or hide Instagram content, and upload your own photos and videos. Fast, responsive, and built to convert. Upload videos to the Shop app to reach new shoppers.