Some of your sales never reach the platforms deciding your spend. iOS, ad blockers and cookie limits drop them, so your channels optimise on fragments, not customers. EdgeTag collects your events first-party and delivers them server-side to every ad, email and analytics channel you run, on one identity that persists across sessions. Consent is enforced per channel and category before anything leaves. Your data stays in a stack that is yours alone. SOC 2 Type II. HIPAA. Self-hosting available.