Trust badges work best when they're backed by real verification. TrustedSite, formerly McAfee SECURE, monitors your store for security issues, validates your business information, and awards earned certifications that shoppers can trust and verify. Earn a certification, then display the matching trust badge or trust seal to help increase conversion rates and decrease cart abandonment. Collect and display customer testimonials as social proof, and build trust with hesitant shoppers.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.