Stores often run a separate app for reviews, bundles, trust badges, heatmaps, and theme sections, each with its own dashboard. Vitals replaces that stack with one app of 40+ tools that share the same data. Photo reviews and AliExpress review import build trust; a countdown timer and currency converter help visitors buy, bundles grow every order, and visitor replays show where shoppers drop off. Build pages with Vitals AI Page Builder and ask ChatGPT or Claude about your store via Vitals MCP.