Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.

Flair gives you complete control over where promotions appear, who sees them and how they look, so every campaign stays on-brand without waiting on a developer. Target by tag, collection, product, stock, price or age, with deeper rules for variants, customers, markets and metafields. Schedule campaigns, keep messages current with live product data, and prioritize or stack them when they overlap. Built for merchants and teams who run promotions and value control, simplicity and staying on-brand.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.