Traces every order back to the ad that brought it, with UTM tracking and Order Journey. Bot and fraud filtering keeps crawlers and suspicious traffic out of your Conversion API data, so Meta optimizes on real buyers and ROAS holds. See which countries, devices and campaigns convert, and who comes back, in Audience Report. Run unlimited Meta Pixels and route each Shopify market to its own for retargeting. Feed rules keep your Facebook catalog synced for Instagram ads.