Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.