Shopify app comparison

Klaviyo: Email Marketing & SMS vs Omnisend Email Marketing & SMS— adoption, reviews, and pricing compared with real detection data

Compare detected store footprint, review volume, pricing posture, top public categories, countries, and positive or neutral momentum bands.

Shared Email marketingShared Apparel & AccessoriesShared Health & BeautyShared Home & Garden

Combined detected footprint

246,222

detected Shopify stores across both apps. Counts stay precise and tied to Shoplist detection freshness.

Quick answer

As of Jun 19, 2026, Klaviyo: Email Marketing & SMS is detected on 211,328 Shopify stores vs 34,894 for Omnisend Email Marketing & SMS.

Side-by-side stats

Adoption, reviews, and pricing

SignalKlaviyo: Email Marketing & SMSOmnisend Email Marketing & SMS
Detected stores211,328as of Jun 19, 202634,894as of Jun 19, 2026
Reviews4,553 reviews6,911 reviews
Rating4.54.8
Pricing posture$0$0
Top categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Home & Garden, Health & Beauty
Top countriesUnited States, United Kingdom, AustraliaUnited States, United Kingdom, Australia
Momentum bandNo positive or neutral public bandNo positive or neutral public band

Switching movement

935 brands dropped one and added the other in the last 180 days

see which way they moved

FAQ

Comparison notes

Which app has more detected Shopify stores, Klaviyo: Email Marketing & SMS or Omnisend Email Marketing & SMS?

Klaviyo: Email Marketing & SMS has the larger detected footprint with 211,328 detected stores.

Does Shoplist show exact merchants switching between Klaviyo: Email Marketing & SMS and Omnisend Email Marketing & SMS?

The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.

What data powers these Shopify app comparisons?

Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and positive or neutral public momentum bands when available.