Migration Project for IDEA

IDEA are a London-based independent publisher and renowned bookshop. GreenBerry worked with IDEA to migrate their existing 123 Reg ecommerce store to a new custom Shopify build designed to support a large catalogue, editorial content, and a more flexible customer experience. With over 10,000 products and 350 Superbook articles, the project involved a full-scale migration with a focus on SEO.