Strategic KOL Campaign and WeChat Store Launch for Hunter Boots

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We manage the social media accounts for Hunter Boots, an iconic UK fashion brand. Within just two weeks, we launched a WeChat Mini Program pop-up store, achieving a remarkable 150% ROI with our KOL campaign. Additionally, we conduct product seeding to premium fashion KOLs; by distributing 20 products, we generated 100,000 RMB in free promotion and reached an impressive 3 million free impressions.

KOL campaign, WeChat store, operation & strategy screenshot 1

Project Tags

product seeding

KOL campaign

fashion brand

social media management

WeChat Mini Program