THAILS logo

THAILS

โ˜… 5.013 reviewsAmsterdam, NetherlandsVerified partner

About THAILS

Partner since Dec 2017

Book Meeting ๐Ÿ“… https://thails.com/book-free-call/ We are certified Shopify Experts who help brands build and optimize their Shopify and Shopify Plus websites by driving eCommerce development, redesigning the user experience, and optimizing conversion rates.

Popular Services

Additional Services

  • Analytics and tracking
  • Sales channel setup
  • Store settings configuration
  • Custom apps and integrations
  • Product and collection setup

Social

Industries

Jewelry and accessoriesHealth and beautyHome and gardenClothing and fashion

Headquarters

Amsterdam, Netherlands

Languages

Pricing Info

Starting at

Our Projects & Clients

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Hey Harper Shop

One of the areas of focus was to increase revenue per order and improve the overall customer experience. We implemented a tier logic system in the side cart. Also, we redesigned the product detail pages with optimizations and overall user experience, resulting in a higher CR.

Category

Store build or redesign
Conversion rate optimization
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THAILS

Featured work

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Gooseberry Intimates

Gooseberry had a theme with the code issues; they didnโ€™t have upsell strategy in place and wanted to increase their UX, conversion rate, and average order value (AOV). We performed an overall UX growth audit and implemented a upsell strategy from PDP to cart and checkout.

Category

Store build or redesign
TroubleshootingConversion rate optimization
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THAILS

Featured work

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Absolut Elyx

Every step was carefully designed to increase conversion rate and the average order value (AOV), without compromising the image of such a unique and premium brand. Exclusive features of Shopify Plus were used to implement new promotion possibilities and consequently increase AOV.

Category

Conversion rate optimization
Store build or redesign
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THAILS

Featured work

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Guru Beverage

We partnered with Guru to create a custom PDP with an interactive gallery, subscription options, dynamic related flavors, editable accordions, and global icon blocks. We redesigned navigation with device-specific menus and added cart upsells. We also migrated reviews to Stamped, doubling verified reviews since launch.

THAILS logo

THAILS

Featured work

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Barry M

The collaboration has resulted in several significant improvements to Barry M's online store, including a comprehensive update of the side cart and the implementation of a multi-stage logic system for free delivery, promo code management, and free gift promotions.

THAILS logo

THAILS

Featured work

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Atelier Rebul

We automated VAT exemption with a real-time validation system at checkout. B2B customers enter their VAT number, get instant validation, and receive tax-free pricing via a smart discount. This replaces manual support steps and ensures compliant invoicing, even with discounts. Country-specific rules are supported, creating a seamless B2B experience.

THAILS logo

THAILS

Featured work

Barry M screenshot
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Enhancements to Barry M's Online Store: Side Cart and Promotion Systems

The collaboration with Barry M has led to multiple notable enhancements to their online store. This includes a thorough update of the side cart, along with the introduction of a multi-stage logic system that optimizes free delivery, manages promo codes, and facilitates free gift promotions.

Category

Store build or redesign

Industry

Health & Beauty
Barry M logo

Barry M

Health & Beauty

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Dynamic Website Development with Interactive Features for My Way Up

The project for My Way Up aimed to create a dynamic website that features engaging animations rather than a fully static page. To further enhance customer interaction, we developed a custom regimen quiz to help users select the right products tailored to their specific needs.

Category

Store build or redesign
Theme customizationOther
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THAILS

Featured work

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Website Redesign for Dyke & Dean: Enhancing Usability and Conversions

Following a comprehensive UX Growth audit, we redesigned the Dyke & Dean website to enhance usability and boost conversions. The homepage was strategically rearranged to showcase multiple collections effectively. Additionally, we integrated upsell features in both the side cart and product page, resulting in improved product discoverability and a notable increase in the average order value.

Category

Store build or redesign
SEOConversion rate optimization
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THAILS

Featured work

Reviews

6 of 16 reviews shown.

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Deeply - Europe

1/22/2026

Ordered Theme customization

It was very easy to work with them. The project we had together went smoothly, and everything turned out great. Highly recommended!

C

Cookery

1/2/2026

Ordered Theme customization

The team at Thails helped us identify improvements for our webstore and implement the changes. Our online sales have significantly increased versus the prior year, without taking from our offline / instore sales. They were able to work with our budget and timing restrictions, were flexible, and kind. We wonโ€™t hesitate to work with them again.

T

The Everset

9/5/2025

Ordered Theme customization

Thails has been extremely valuable to our company with theme work, bug patches and even special projects outside of Shopify (Airtable as an example). The team works fast, with great communication and proactiveness.

L

Lisa Robin

9/5/2025

Ordered Custom apps and integrations

Iโ€™ve really enjoyed working with the Thails team! Theyโ€™ve been efficient, easy to communicate with, and always deliver what I need to keep my e-commerce store running smoothly. From performance improvements to new features, they make the whole process stress-free and get things done right the first time. Itโ€™s been such a relief to have a team I can trust to jump in on different projects and actually make a difference. Highly recommend them!

C

CABU

9/2/2025

Ordered Store build or redesign

They were fantastic. They're a great asset to our team, and we plan to work with them for a long time. I really liked the flexibility and attention to detail.

A

Absolut Elyx Boutique - SE

11/24/2023

Ordered Store build or redesign

Thails supported our e-commerce platform for Absolut Elyx's luxury drinkware in Sweden. We required special theme customization to comply with Swedish regulations, and the process was smooth; we are delighted.