Conversion rate optimization
Troubleshooting

Enhancing User Experience and Conversion Rates for Gooseberry Intimates

Expert

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THAILS

Category

Store build or redesign

Gooseberry Intimates faced code issues with their theme, lacking an effective upsell strategy. To enhance user experience (UX), conversion rates, and average order value (AOV), we conducted a comprehensive UX growth audit. We also implemented a targeted upsell strategy that spanned from the product detail page (PDP) through to the cart and checkout processes.

Project Tags

PDP to cart
UX growth audit
checkout experience
upsell strategy