Email marketing

Record-setting Black Friday Campaign for Hoonigan: Boosting Conversions & Email Growth

Expert

Ethercycle

Category

Conversion rate optimization

Ethercycle facilitated a remarkable Black Friday campaign for the automotive lifestyle brand Hoonigan, achieving a +25% boost in conversion rates, a +43.76% increase in email subscribers, and an impressive 9x return on ad spend. Our contributions not only surpassed their goals for the holiday season but also equipped them with best practices for ongoing site optimization and audience growth. As CEO Jacques Marine stated, 'Their efforts doubled our already good conversion rate and helped us grow our mailing list by over 50%.'