We developed an online shop for Kaloderma, aligning it with the new corporate identity and emphasizing user experience (UX). The store features dynamic, product-related content and optimized navigation that facilitates a seamless customer journey. Key enhancements include dynamic content via Metafields, up-selling and a progress bar in the optimized cart drawer, one-click navigation to products, an expanded announcement bar, USP icons, and a dedicated page for contests.