We revitalized TOPL's online presence by implementing a custom theme and integrating a personalization feature for engraving, which serves as a B2B solution for bulk purchases. Leveraging tools like Figma, Liquid, and JavaScript, we aimed to enhance the conversion rate and create a distinctive online identity. A thorough audit of the site facilitated a redesigned Product Page, incorporating user-generated content (UGC), lifestyle images, and customer reviews.