We assisted Toys R Us Australia in migrating to Shopify Plus, offering comprehensive services and support that encompassed strategy, UX/UI design, information architecture, and taxonomy development. Our work included setting up products and collections, building the store, customizing the theme, configuring store settings, and managing the migration process. Additionally, we implemented apps and integrations, established operational flows, conducted thorough testing, and redirected thousands of SKUs and pages. Our services also extended to SEO, email marketing, analytics, reporting, Google ads, and the successful launch of the store.