SEOConversion rate optimization

Redesign of Archer Roose's Shopify Store: Enhancing User Experience and Conversions

Expert

Shero Commerce

Client

Archer Roose Wines

Industry

Food, Beverages & Tobacco

Category

Store build or redesign

Archer Roose, a brand focused on sustainable canned wine, collaborated with Shero for a Shopify 2.0 redesign aimed at enhancing the return on ad spend (ROAS), improving user experience (UX), and optimizing site functionality. The project featured dynamic product pages and an interactive wine showcase. Following the launch, the initiative resulted in substantial gains, including a 10% increase in both orders and average order value (AOV), and a remarkable 52% increase in conversions within just 60 days.