Analytics and tracking

Email marketing

Enhanced Website Redesign for RAPSCALLION SODA: UX Improvements & Targeted Marketing

Expert

MARCA Media

Client

RAPSCALLION_SODA

Industry

Food, Beverages & Tobacco

Category

Store build or redesign

We executed a comprehensive redesign of the RAPSCALLION SODA website to enhance user experience (UX). By effectively separating B2B and D2B channels, we tailored marketing efforts for each segment. Implementing Klaviyo automations streamlined communications, while a gated content area significantly boosted lead generation. Additionally, we developed an intuitive bundle tool for admin users, simplifying inventory management. These strategic changes not only improved site functionality but also provided precise direct-to-consumer (D2C) metrics.