We partnered with Good George Brewing to update their theme using Shopify 2.0. This ongoing collaboration focuses on enhancing conversion rate optimization (CRO), lifetime value (LTV), and average order value (AOV). Notably, one campaign successfully boosted AOV by 38%, with an impressive peak where 1 in 4 customers opted for additional tailored items during checkout. Additionally, we implemented a B2B sales channel, contributing to a remarkable 300% increase in annual revenue.