As the popularity of the Kulani Kinis brand increased, their outdated website failed to provide the exceptional user experience envisioned by its founders. Parkfield created a style-centric, mobile-first Shopify store that establishes Kulani Kinis as a leading brand in women's swimwear. The store now generates monthly sales of nearly $1 million without any advertising spend, and close to 50% of shoppers are returning customers.