Custom Shopify Theme Development for Naya: Redesign & Optimization

The project involved a comprehensive redesign of Naya's website, guided by a Figma file provided by the client. Key enhancements included optimizing page speed, preparing the platform for a Kickstarter fundraising campaign that successfully raised $500k in just two days, and implementing conversion rate optimization tailored to the user journey. We also updated various website elements to boost UX design and established a discount code system.