We developed ReSell to empower Shopify merchants to enhance their Overall Value Added (OVA) by implementing additional upsell offers on various pages, including checkout, post-purchase, Thank You page, Order Status page, and POS. Merchants can provide attractive coupons and discounts, create tailored product recommendations, set up multi-product downsells, and monitor the performance of their post-purchase upsell and cross-sell funnels.